BeGood® is more than just a brand.
It is a new way of embracing your body.
BeGood was born from a simple, yet innovative idea: wellness starts from what you wear every day. For this reason, we make high-tech clothing that takes care of women every day, in every gesture, in every movement.
Our garments are designed by women for women and their goal is to combine wellness, beauty and functionality in a single, wearable experience. We believe every woman deserves a daily ally that makes her feel good both inside and out. A garment can - and should - be part of this act of self-care.
Our concept of Bellessere®
Our vision begins here: Bellessere® - meaning the perfect balance of beauty and wellness.
We would like to offer clothing that supports, enhances, and protects your body, making it feel loved.
Our goal? Creating a community of conscious women, who feel inspired, listened to, and supported.
Real beauty starts from self-respect and extends to the world around us.
Our origins
BeGood® was born in 2010 from the meeting of Swiss cosmetic engineering and Italian textile tradition, within Abati Group - a holding company with over 50 years of experience in the industry.
A unique know-how that allows us to follow the entire production cycle: from raw materials, to fabrics, to the final garment.
The entire production cycle is 100% made in Italy, made with care, precision and passion.
We value artisanal craftsmanship and teamwork, with respect for people and the environment.
Technology to wear
Our patented textile technologies work in harmony with your body.
Every BeGood garment is made with Dermofibra® Bio-Infrared, a patented, high-tech yarn that harnesses body heat to generate Far Infrared Rays (FIR), which stimulate microcirculation and improve skin quality.
An invisible yet effective technology, which takes care of your body as you wear it. A true beauty treatment you can wear every day.
The Dermofibra® variants provide targeted benefits:
- Dermofibra® Cosmetics: nourishes, hydrates, and regenerates your skin.
- Dermofibra® Hyaluronic: enhances brightness and slows down skin aging.
- Dermofibra® Nutritive Q10: stimulates cell renewal and strengthens your skin with coenzyme Q10.
Responsible fashion, sustainable vision
Crediamo che non ci sia bellezza senza rispetto per il pianeta.
Every day, BeGood is committed to ethical and sustainable fashion, producing high-quality technical yarns, including from recycled sources, and constantly optimizing production and logistics in order to reduce environmental impact.
For us, sustainability is not a trend.
It’s the path we have chosen.
Join us
BeGood is a journey of innovation, care and femininity.
If you believe taking care of yourself is the first step towards a better life, you are in the right place.
Wear the change. Experience Bellessere®.
