Privacy policy

HUMANWELLNESS S.A. (hereinafter also "HW"), as the owner of the BeGood.store website, is highly committed to and takes great care in the collection and management of personal data provided by each User or automatically acquired during the browsing of the "BeGood.store" website (hereinafter the "Site") or the use of the services available therein (hereinafter the "Services"). With this privacy policy, HW intends to explain how personal data is processed in accordance with the applicable privacy legislation contained in Regulation (EU) 679/2016 (the "GDPR" and hereinafter, the "Regulation").

Browsing the Site is free and does not require any registration, except for certain sections where the User may freely and expressly provide a series of personal data to access specifically identified Services.

Where the User intends to provide their personal data to access these additional Services, they will be expressly informed as required by the Regulation and will be allowed to evaluate whether to proceed with the communication of their personal data for the processing purposes indicated from time to time.

HW does not collect and does not intend to voluntarily use the personal data of minors as defined by the law of the User's country of residence. If you access BeGood.store and use the Services offered by the Website, you declare that you are of legal age.

1. Data Controller

The company that, as Data Controller of Personal Data, collects and processes the personal data of users who browse and use the Website is "HUMANWELLNESS S.A." with registered office at Via Ferruccio Pelli, 9 - Lugano (CH). For any information relating to this privacy policy, you can contact HUMANWELLNESS S.A. at any time by sending an email to: customer.care@begood.store.

2. Type of Personal Data Collected

No registration is required to access the Site. However, during the browsing of the Site, some personal data will be acquired automatically, while others only by accessing i) the sections that require registration, by entering data in online forms; ii) by accessing the sections dedicated to the Services, for the use of which it is necessary to provide your data (e.g., your data may be requested to access Newsletter services, to contact us, to make purchases, etc.).

a. Data acquired automatically by the Site Data relating to connection and browsing within the Site (such as IP addresses, domain names of the computers used for browsing and connecting to the Site, URL addresses of the requested resources, the time of the request, the method used in submitting the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response given by the server, and other parameters relating to the operating system and the computer environment) are not associated with You but are collected for the sole purpose of obtaining anonymous statistical information on the use of the Site and checking its correct functioning, and are deleted immediately after processing. The data could be used to ascertain responsibility in case of hypothetical computer crimes against the Site; except for this possibility, the data will be deleted after the time necessary to provide the Services illustrated on the Site.

b. Data voluntarily provided by You In order to access the Services offered by the Site, some of your personal data may be requested based on each service, such as:

  • Your personal data necessary to conclude and execute your purchase on the Site, such as: first and last name, e-mail address, shipping address, billing address, telephone number, and payment details;

  • Your e-mail address when you subscribe to our newsletter service;

  • The personal data you provide when you access the "Contact Us" page to provide you with the requested assistance;

  • With your prior consent, we collect and use your personal data for marketing purposes (first name, last name, e-mail address, telephone number);

  • To register your account, we collect your first and last name, and your e-mail address;

  • The personal data you provide if you participate in the BeGood affiliate program.

The provision of such data is entirely optional but necessary to use the requested Services; therefore, failure to provide such data will not allow us to provide you with the relevant Service.

3. Main Purposes and Legal Basis of Processing

Your acquired personal data will be processed by the Controller in compliance with the principles set forth in the Regulation for the following purposes:

  • To ensure correct navigation to the areas of the Site, due to the necessary nature of this processing to allow You to browse the Site and fulfill legal obligations;

  • To process Your purchase requests for BeGood products and for related activities, due to the necessary nature of this processing to execute the product sales contract or pre-contractual measures adopted based on Your request;

  • To respond to Your requests received through the Site ("Contact us" section), due to the necessary nature of this processing to execute contractual and/or pre-contractual measures adopted at Your request;

  • To allow You to create an account and authorize you to access the various functions and restricted sections of the Site, based on Your explicit consent given for this purpose;

  • To allow You to participate in the initiatives periodically promoted by HW;

  • To carry out marketing activities through automated tools (such as messaging platforms, SMS, e-mails), which may consist in sending newsletters, promotions, commercial information on our products and Services, reporting special initiatives dedicated to BeGood customers, and other dedicated Services, based on Your explicit consent, which may be given and revoked at any time. In addition to the e-mail address, essential for Your newsletter subscription, depending on the type of marketing activities we will conduct, we may use complementary channels/tools (telephone, messaging platforms, SMS), based on the contact data you may have already communicated to us or will communicate in the future;

  • To carry out profiling activities, within the use of Your account, consisting of the analysis of information concerning Your personal data as well as information relating to the details of purchases made on our Site, Your preferences regarding our products through Your personal account, based on Your explicit consent, which may be given and revoked at any time;

  • To guarantee HW's judicial and extrajudicial protection, due to the necessary nature of this processing;

  • To carry out anti-fraud activities in relation to online purchases, based on HW's legitimate interest in preventing and combating fraud.

4. Data Processing Methods

Your data may be processed using telematic, electronic, and paper-based tools; the processing will guarantee the security, confidentiality, and relevance of the data with respect to the declared purposes, through the adoption of suitable measures to prevent, among other things, the disclosure, unauthorized access, alteration, and loss of the processed information. Your data will be processed by internal HW resources, adequately trained and authorized to process it exclusively for the purposes indicated in this policy and in compliance with the provisions of the Regulation.

5. Data Retention Times

Your personal data will be kept exclusively for the time necessary to fulfill the purposes for which it was collected and processed, without prejudice to the need for further retention against specific legal provisions, after which it will be destroyed or anonymized.

  • Data collected during browsing the Website: no longer than 365 days, except in the case of ascertainment of responsibility for computer crimes for which a legal obligation or a request from the Authority could require longer retention.

  • Data collected for creating an account: kept until the request to delete the profile.

  • Data collected by subscribing to the newsletter: kept until the withdrawal of consent.

  • Data collected with the request to participate in HW initiatives: kept for the duration of the initiative or until the participant's cancellation.

  • Data collected and processed for marketing purposes: kept until you submit a request to withdraw consent or, for marketing processing based on our legitimate interest, until you object to the processing.

  • Data collected and processed for Profiling purposes: kept until the withdrawal of consent.

  • Data collected and processed to respond to Your request: kept and processed for the time strictly necessary to execute Your contact request and any activities on Our part deriving from it.

  • Data collected at the time of product purchase: Your personal data will be kept for the time necessary to fulfill contractual obligations and obligations imposed by law (e.g., regarding taxes) in relation to the sales activity.

  • Data collected and processed to protect Our or third-party legitimate interests: kept and processed for the time strictly necessary to achieve the legitimate interest pursued from time to time.

  • Data collected and processed in execution of legal provisions: kept and processed for the time required by the applicable legislation.

6. Scope of Communication and Dissemination of Data

Your personal data will not be disseminated. Your personal data may also be communicated to other companies controlled by the Data Controller or to companies, entities, or consortia used by the Controller to provide its Services. The third parties in question belong to the following categories: banking operators, internet service providers, companies specialized in IT and telematic services, couriers, acting as independent data controllers or on behalf of the Controller as "External Data Processors," depending on the Service offered. The Site also contains links to various third-party websites (Facebook, Instagram, Pinterest). If You decide to interact with these linked websites, Your browsing information will be shared with these social networks and will be subject to the privacy policy and security policies of those linked websites. Your data may also be transmitted to Public Authorities making a lawful and formal request, for the ascertainment and prosecution of crimes, the prevention and safeguarding against threats to public security, to allow HW to ascertain, exercise, or defend a right in court.

7. YouTube

The Site also contains a link to the YouTube video platform. By accessing our "Workout" online service, which contains a YouTube player, the latter creates a connection with YouTube so that the video or audio file can be transmitted and played. This can also happen when you decide to interact directly via the "YouTube" widget on the Site. In this way, browsing data is transferred to YouTube, which operates as a Data Controller. HW will not be responsible for the processing of such data by YouTube and invites You to read YouTube's privacy policy.

8. Transfer of Personal Data to non-EU Countries

Some of the third parties listed in the previous section "Scope of Communication and Dissemination of Data" may be based in countries outside the European Union that nevertheless offer an adequate level of data protection, as established by specific decisions of the European Commission.

9. Rights of the Data Subjects

At any time, you have the right to know what personal data HW possesses and the related processing underway, to request their update or rectification, and, in the cases provided for by current legislation, to obtain their cancellation, the limitation of processing, or to object to their processing. You may also receive, upon request, Your personal data in electronic format for their transfer to a third party indicated by You. In the event that processing is based on explicit consent, you may withdraw this consent at any time.

You can exercise Your rights by contacting us by sending an email to customer.care@begood.store. We will provide You, as soon as possible and in any case no later than 30 days after receiving the notification, with all the requested information and/or communicate the actions taken to satisfy Your request. In order to process the request, HW will have the right to ask You for some necessary information to confirm your identity.

  • Right of access: You have the right to access Your personal data as well as receive information regarding the processing purposes, categories of processed data, recipients or categories of recipients to whom Your personal data may be communicated, expected retention period, and whether or not profiling mechanisms and automated decision-making processes are applied.

  • Right of rectification: You are allowed to correct or complete data that appears incomplete after verifying the correctness of the new data provided by You.

  • Right to erasure: You have the right to request the deletion of Your personal data if they are no longer necessary for the purpose for which they were collected or if HW is no longer authorized to process them. Please note that erasure requests may not be satisfied or may only be partially satisfied due to, for example, legal, juridical, or tax constraints that prevent the total or partial deletion of personal data.

  • Right to restriction of processing: You have the right to obtain the limitation of processing in specific cases (e.g., determining data correctness, unlawful use, establishment/defense of legal claims).

  • Right to withdraw consent: You can withdraw Your consent regarding all processing based on it. This may make it impossible for HW to continue providing certain Services or products.

  • Right to transfer data (Portability): We will provide You or a third party with Your personal data in a structured, commonly used, and machine-readable format, provided this is technically possible.

  • Right to object: You have the right to obtain the cessation of the processing of Your personal data at any time.

The exercise of Your rights is completely free. If Your requests are manifestly unfounded or excessive, we reserve the right to charge a reasonable fee or refuse to act on the request. You also have the right to lodge a complaint with the competent data protection supervisory authority (www.garanteprivacy.it).

10. Changes to this Policy

Periodically, we may make changes to this Privacy Policy, for example, to comply with new requirements imposed by the Regulation, to meet technical requirements, or in light of new Services provided by the Site. The updated Privacy Policy will be published on this Site. We therefore invite you to consult this page periodically.

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