The Athleisure revolution, a style that is here to stay

Today the term Athleisure has a very precise meaning and specifically indicates all that type of casual apparel designed to be worn both for exercise and for general use. Versatile, comfortable clothing that can be worn on very different occasions, but which can also be used exclusively for physical activity.

Precisely to meet the sporting needs of consumers, over the last few years brands have made further improvements to the design and production of athleisure items, making them lighter, waterproof, and breathable. In particular, the use of specific technologies during the production phase of the garments has led to a reduction in odors, greater sweat absorption, protection from dirt, and finally, a renewed and enhanced elasticity.

There are also brands even more attentive to the fabrics used and the technology applied to them. BeGood® in this sense represents excellence in the athleisure field thanks to its studies and research on techno-yarns. In fact, all models in the women's line are made of Dermofibra® Cosmetics fabric, the company's signature brand: an internationally patented yarn which, thanks to inorganic compounds (silicon, magnesium, titanium, and zinc) and active ingredients (vitamins A and E, caffeine, and Aloe Vera) permanently linked to the yarn and naturally activated by body heat, improves skin texture. Among its main benefits, Dermofibra® Cosmetics stimulates microcirculation and consequently increases the drainage of excess fluids, nourishing and hydrating it.

More generally, the advent of athleisure has seen the birth of a style that is simultaneously urban and fashionable, capable of combining the major trends with a necessary demand for comfort on certain occasions. Its ability to be versatile and functional has made athleisure the ideal choice for those looking for apparel that reflects a healthy lifestyle and is fashionable at the same time. They are, therefore, not just garments to be used for sport and leisure.

The advent of streetstyle and the arrival on fashion runways

A great boost to the development of athleisure came above all from the advent of so-called streetstyle, prevailing first on the streets of large metropolises and today a look from which the fashion runways themselves draw inspiration. Credit goes first to celebrities and then to influencers, who have been able to integrate athleisure elements into their outfits, popularizing even iconic sportswear garments like biker shorts or leggings.

While it was once taken for granted to wear these garments only and exclusively during training sessions and physical activity in general, today it is increasingly common to see women on the street wearing a pair of cycling shorts with a slip dress and a pair of high heels at the same time. Or even leggings paired with an elegant and structured blazer.

In an era of greater fluidity in many areas of society, athleisure perfectly represents this mixture of different styles and influences, capable of uniting even high fashion and streetstyle, as taught for years by designer Virgil Abloh, creator of Off-White, probably the most desired brand of the moment. Thanks to conquering the runways as well, today athleisure is perceived as an acceptable style even for more refined and fashionable occasions; in fact, it is not difficult to notice designer items of this type even during parties and events.

Athleisure, just a passing trend?

We know that trends are generally born and then end. Fashion teaches that little or nothing lasts more than a season. This has not been the case, however, for athleisure which, as mentioned, has dominated apparel sales for several years.

Its success probably lies in having transformed what was initially just a way of dressing into a true lifestyle, which once embraced is hard to abandon. This is due, as mentioned, to the continuous research and innovation work carried out by brands, which work to continue ensuring maximum comfort to those who wear the garments and who generally look for this specific feeling when they decide to purchase such apparel.

Furthermore, their versatility and timeless nature should be emphasized. We are talking about garments that do not follow the dictates of the current trend, but items like leggings, shirts, tracksuits, sweatshirts—all garments that are unlikely to "go out" of style. Deciding to purchase these items, therefore, means investing in a garment that we can use for the most diverse purposes and pair with different styles and outfits. This translates into fewer clothes purchased, greater savings, and at the same time attention to the environment by curbing so-called compulsive purchases, further driven by the fast-fashion phenomenon.

But above all, it means purchasing quality garments that have the ability to last over time, always guaranteeing maximum performance, also and especially at a sporting level. Aware of this strong attraction towards athleisure that shows no signs of diminishing, sportswear brands themselves have introduced many elements in line with athleisure into their product lines, thus capable of combining those more refined and trendy elements with that relaxed style that customers seek today more than ever.

In this sense, BeGood is among the main brands carrying out this continuous research to offer garments where cutting-edge technology, attention to body well-being, and style meet.